Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan
Simple tips for effective marketing.
Benchmarking and competitor analysis
Conducting a competitive analysis.
Marketing versus selling
Know what your customers want.
Keep your sales force selling
Do your sales staff spend more time on admin than sales?
A customer satisfaction survey
Knowledge is power when it comes to customer satisfaction.
Encourage customer complaints
Turn complaints into outstanding service.
Your customers' experience
Your customers won’t always tell you when they’re unhappy.
When the customer is not right
Sometimes you have to fire a bad customer.
A networking strategy
Effective networking checklist.